Last updated: May 2026
SG Best Picks ("we", "us", "our") operates the website sgbestpicks.com. This Privacy Policy explains how we collect, use and protect your personal data in compliance with the Singapore Personal Data Protection Act 2012 (PDPA) and the EU General Data Protection Regulation (GDPR).
1. Information We Collect
Automatically Collected
- Usage data — pages visited, time on page, referral source, device type, browser, IP address (anonymised).
- Cookies — we use first-party analytics cookies (Google Analytics 4) and may serve third-party advertising cookies. See Section 4.
Voluntarily Provided
- Contact forms — name and email address when you contact us or subscribe to our newsletter.
We do not collect sensitive personal data such as NRIC, financial account numbers or health information.
2. How We Use Your Data
- To analyse site traffic and improve content (analytics)
- To respond to enquiries you send us
- To serve relevant advertisements
- To detect and prevent abuse or fraud
3. Legal Bases (GDPR)
- Consent — for analytics cookies and marketing emails
- Legitimate interest — for site security and fraud prevention
4. Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Visitor analytics | 2 years |
| __gads | Google AdSense | Ad personalisation | 13 months |
You can manage or disable cookies in your browser settings. Disabling cookies may affect site functionality.
5. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics 4 (analytics) — Privacy Policy
- Google AdSense (advertising) — Ad Policy
- Cloudflare (CDN and security) — Privacy Policy
6. Data Retention
Analytics data is retained for 14 months. Contact form submissions are retained for 12 months or until you request deletion.
7. Your Rights
Under PDPA and GDPR you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time
- Lodge a complaint with the PDPC (Singapore) or your local supervisory authority (EU)
8. Data Transfers
Your data may be processed in countries outside Singapore (e.g. United States) where our service providers operate. We ensure appropriate safeguards are in place.
9. Children
Our site is not directed at individuals under 13. We do not knowingly collect data from children.
10. Changes
We may update this policy from time to time. The "Last updated" date at the top will reflect any changes.
11. Contact
For data protection enquiries: hello@sgbestpicks.com